Image above: Mattdoesfitness and I at the Machine booth.
Bodypower!!!!!!! As part of May Mayhem I hopped on over to Birmingham for Bodypower. I went the previous year as well so I will being comparing the two.
First of all I want to say Bodypower is a great event and I really enjoyed it. I'll go over some good points and bad points of the event but I do definitely recommend going because it is really good.
From Colchester to Birmingham it takes around 3 and half hours, I think we left around 9.30am, I think next year we'll leave a bit earlier or even stay over the night before because there's just so much to see and do that really you do need a whole day or even a couple.
So what is Bodypower? Here's me rambling on, Bodypower is a fitness expo for those of us in the UK. It has hundreds of stalls from food to clothes and of course supplements. There's also bodybuilding shows, talks from fitness superstars and demonstrations from chefs.
What do we all love? FOOD. So what was the food like? Let's just say that weirdly enough (at a fitness expo) it's probably not the most macro friendly day. Lots of burgers, sausages, sandwiches, protein icecream (oh yeh!). Yes, yes, meat is great for the ol' protein, and most was advertised as 'lean' meat etc, but it was all cooked in oil and wrapped in bread haha. Having said that, and again weirdly enough, let's just ignore macros for a sec, the food was damn tasty and let's face it we're there for an awesome day so let's enjoy some awesome food! The queue for Muscle Food was horrendous (well done them for being so popular, I'm a customer and a fan of 'The Diet Kitchen' Simon [who was at the stand] as well), but there was no way I was gonna queue for an hour to get some food. From other stalls I tried a lovely Wild Boar and apple sausage and a really fantastic Ostrich burger. I'd never tried Ostrich before but it was really, really good.
I'm a big fan of a few YouTube channels so I was really happy to meet a few, but I found that a lot of the people I wanted to meet were at the Gym Shark booth. Now, I'm all up for a decent queue, I am British after all, but 4+ hours in a queue to meet someone and have a picture? My god. I decided that I met a lot of them last year so I didn't really need to meet them all again, but we did queue for about half an hour or so so Chloe (my partner) could meet Nikki B.
So if you enjoy a good rant, here's my bad points, but please do bear in mind that I did really enjoy the day (just in case that doesn't come across much).
Gym Shark. Love the products, love the YouTube stars they've managed to attain. But! They have too many big stars at one booth, too many, it's really just greedy. It was a massive and really intelligent move from the Gym Shark owners to target popular YouTubers to rep their gear and to come to expos, but I feel like now there's just too many. People were queueing for hours, 4+ hours, some people were just queueing to meet one person but had to wait to get through everyone else. Stop being so greedy, drop some people and let them go to other stands so people can actually spend the day at different places and get to meet their fitness 'idols' in a normal amount of time. It was enough last year to have Ogus, Guzman and Furious Pete etc, but this year to add the Hodge Twins and Steve Cook? People already queue for hours to meet Steve Cook at the ON stand and the Hodge Twins could probably do with their own stand really.
Ok, so we workout and we wear clothes whilst we workout (most of us anyway), but seriously, anybody with a snazzy logo has decided to make a clothing brand. That's great if it's original, but a lot of the stuff was just copies of the more popular brands (like Gym Shark). I'd say at least 50% of the stands there were clothing brands, repetitive, unoriginal clothing brands (sorry guys), but it gets very, very boring after a while. The problem is if you pay enough you can have a stand and there doesn't seem to be any sort of weeding out process for the 'not so great' stands.
Food stands, I don't know what happened but we went on the 1st day and yet a couple of food stands had already run out of grub! "Hi, can I get a..." Sorry, out of this, that, this, oh oh and that, sorry. It's the first day guys, the first day. Get yourselves together.
Supplement stands. There was a lot of great supplement stands, but what constitutes a great stand for supplement company in the eyes of a consumer? Samples. Samples let us know that you trust your own product. It let's us taste it, see it, smell it. That's how you get us to buy your products. Why would you go up to a supplement company you've never seen and just randomly buy their products? You wouldn't. So I don't know why a few didn't do this simple thing. One stand I was hugely disappointed in was the iSatori stand, it was huge and took up a fair bit of floor space, but they had hardly anything on show, what was on show was so far away from the counter you couldn't see it and there were no samples. I really wanted to try and possibly buy their protein as I'd heard it was pretty good, but ended up walking away.
A great stand: Bulk Powders. Loads of things to try and taste, a vast array of products from protein to pre-workouts and even protein hot chocolate! Interesting products, flavours and you could TRY THEM. Awesome.
I was very unimpressed by the US supplement companies. As in there wasn't many. We live in Britain, we have easy access to all the UK based brands, PhD, USN etc, they're in supermarkets even. We want to buy the stuff we can't get usually, MTS, Cellucor etc. Last year Predator Nutrition had a stand and did have some great US products but I didn't see it this year. The Cellucor stand just had their pre-workout (in one flavour...) and their fat burner, that was it! They have so many products and their protein is AMAZING. Why the hell wasn't that represented? It's a huge event, thousands of people go, and you didn't bring any protein to sell? Bit weird.
I seem to remember last year receiving a 'map' on entry to Bodypower to help navigate around, but not this year, so I did find it difficult to find some stuff. There were some navigation points by a couple of the entrances but some stall weren't in their listed places, helpful. Also, there wasn't a lot of info about time and places for certain events being held, an announcement would've been great, "cooking demo to be held by the blahblah stand in 15 mins", that'd would've been super helpful!
Anyway, as I said earlier, don't let these bad points put you off, it was a really awesome day with much fun to be had! It's an amazing opportunity to meet anyone who you admire or respect in the fitness community, Kai Greene, Dana Linn Bailey, Christian Guzman etc. Branch Warren was just wandering around at one point! I will defo be going next year, I will see you there!
Be sure to go grab your tickets from
BodypowerExpo site!
Thanks for reading!
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Karl
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